Media buying refers to the procurement of advertising on mediums such as television, newspapers, social media, magazines etc.
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Performance TV Buying Television, sometimes shortened to TV, is a telecommunication medium for transmitting moving images and sound.
DRTV Media Buying It is any television advertising that asks consumers to respond directly to the company — usually either by calling a toll-free telephone number, sending an SMS message, or visiting a website.
Performance Radio Buying These advertisements are the result of a business or a service providing a valuable consideration, usually money, in exchange for the station airing their commercial or mentioning them on air.
Digital Media Buying Media buyers negotiate and purchase advertising spaces across a mix of traditional and digital media to ensure that advertisers maximize performance against their campaign goals.
Out Of Home This includes billboards, wall capes, and posters seen while "on the go". It also includes place-based media seen in places such as convenience stores, medical centers, salons, and other brick-and-mortar venues.
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STRATEGIC MEDIA PLANNING
Media planning is generally outsourced and entails sourcing and selecting optimal media platforms for a client's brand or product to use.
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PERFORMANCE MANAGEMENT
Performance management is the process of ensuring that a set of activities and outputs meets an organization's goals in an effective and efficient manner.
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MEDIA CONSULTING
A media consultant is a marketing agent or public relations executive that is hired by businesses or political candidates to obtain positive press coverage.
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